A results-driven marketing specialist with 6+ years’ cross-sector experience spanning property and healthcare. Combines hands-on execution with strategic campaign leadership to drive lead generation, cost efficiencies and growth through a balance of technical proficiency, creative storytelling and data-driven optimisation.
Drove marketing initiatives supporting 170,000+ patient database growth (70,000+ increase) through end-to-end digital/traditional campaigns. Partnered with executive leadership to deliver localised strategies for clinic onboarding and patient acquisition. Coordinated national brand marketing including CRM optimisation, internal campaigns, and performance reporting to boost retention.
Overall joint responsibility for day-to-day operations of the business. Working closely with the Director to determine appropriate business KPIs and execution of the marketing strategy to increase leads. During the setup phase, working with external consultants to develop the social media and Google marketing strategy for Key Investments and market positioning.
Functioned as the in-house Marketing Executive for both companies while working closely with the Managing Director to develop marketing and sales strategy of residential developments while also directly selling on-site. Liaised and coordinated with all stakeholders including advertising agency to develop strategy and deliver marketing material while providing weekly reporting to 360RPM and developers on both sales and marketing deliverables.
Responsibility for sales and marketing of off-plan developer stock to investors, owner-occupiers, first-home and offshore purchasers from prospect capture at a high traffic office (shop frontage) through to settlement while managing digital enquiry, CRM systems and personal database marketing through EDM’s.
Joined Principal’s to open and establish a start-up agency specialising in new, off-plan properties. Sourced new and exclusive developments and achieved the company’s first ever contracted sale within 2 weeks of opening.
Sold and marketed off-plan new developments via two fast-paced and dynamic offices. Responsible for hitting KPI’s and monthly selling targets while keeping abreast of 35+ new developments ranging in value from $400k - $5m throughout SEQ.
Promoted to Account Manager at a leading Melbourne property advertising agency after launching a new division. Led strategy of major accounts, campaign execution and ongoing management of agency clientele.
Promoted to Estate Manager within 11 months, overseeing sales/marketing for 3 Western region land estates including Williams Landing (2,500+ lot master-planned community).
Outside of marketing, I spend most of my time outdoors—especially on my motorcycle, rain or shine. Brisbane’s warmer months are perfect for enjoying everything South East Queensland’s outdoor lifestyle has to offer.
Indoors, you’ll usually find me practising bass guitar, catching up on a good Netflix series, or diving into the latest tech and marketing trends. I’m always looking for ways to blend creativity with innovation.